The first site to feature a layout that adapts to browser viewport width was Audi.com launched in late 2001, created by a team at Razorfish. Everything actually started with them. We began in a new era for web sites.
That first web site was capable of fitting in every size of screen, in any devices, like a liquid which means we would not zoom in-out to see something clear in site. Everything was so clear and well designed.
What is that Responsive Web Design?
Responsive Web Design is a miracle which allows a site’s feature to format itself to the screen size which is being used to view. It means that you can receive a site design in same quality in every platform. A wide screen like your desktop machines can receive with multiple columns of content more detailed while a small screen like your phones or tablets can have the same content in a single column but designed appropriately sized to be read and be examined easily.
So people have rights to ask that they need to care this new thing and what the advantages are.
No more loading a huge web site and having a zoom in and out to find out the content you have been looking for. That is a total time consuming. As the matter fact that a user or customer could scroll down or zoom in and out every second then, s/he could give up easily and leave your site. We do not want this situation.
We all know that Google is the big boss. They have 67 percent search market share in 2013, still rising like a star and making it the most popular engine in the world. If they say so, we better take that as a hint.
But why does Google prefer Responsive Design? All sites have one URL and same HTML across all devices. When there is main site and mobile site, there would be different URL and different HTML. In this case Google will have to index multiple versions of the same site.
On the other hand, when there is just one version, it becomes much easier to share with others. Google is a fan of that. Why? Consider it like this, if someone shares a mobile content and the other user finds and open it in laptop. User will see less content and it will make him/her unhappy.
The advantage of having responsive design is to mean that you have one website. And the other case you would have more than one website. So it is clearly that having one site is cheaper than two.
Other part is two websites make you require to maintain both of them and it becomes complicated and annoying by time.
Having a separate desktop and mobile site require separate SEO campaigns. Managing one site and one SEO is way easier than separated ones. And there is one more benefit that we can use with responsive design. We can optimize our site for keywords which are more searchable. In addition, when someone wants to search restaurants to eat for dinner and s/he puts “nearby” keyword in the search query. However, separated mobile site does not have this quality for a mobile SEO strategy.
WE NEED TO GET ALONG WITH RESPONSIVE DESIGN
Back in late 2001 until now responsive design was a trend. But it is not anymore, IT IS A MUST. Being able to offer consumers a well-designed, appropriate content of their choice of device means you will have extended ways to reach them. Do not miss that chance, you have still time to be better!